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Perhaps the best time to talk about a marketing campaign for a film is before everyone has seen it: this way, the discussion of the film itself cannot get in the way.
And so another movie year begins, and it’s time to get back on the hamster wheel of screenings. I was all set to say, “You know, maybe The Unborn (opens wide in the U.S. on January 9, and in the U.K. on February 27) ain’t gonna be so bad after all. Yeah, it looks rather … more…
Take a break from not working this wasted holiday week: watch a movie trailer… Say what? A spooky child? We’ve certainly never seen that before, have we? He wants to be born now? Doesn’t he think he might have a better time of it if he doesn’t scare his sister to death? You know, light … more…
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