It seems to me that the problem isn’t with what the adults-only rating is called — the problem is how American culture deals with adults-only movies… ie, it doesn’t want to deal with them at all.
How can the news of a remake of Dirty Dancing and a sequel to The Smurfs prompt so much groaning from movie devotees and yet be welcomed by more general audiences?
But a ticket long in advance, it’s cheaper; wait till the last minute, pay through the nose. Want a first-class seat? That’ll cost you more. Attending a film no one else wants to see? You get in at a bargain. Would this work?
“Is Hollywood mounting a war on Christmas?” asked Steven Zeitchik at 24 Frames last week. He’s being only a little hyperbolic: there are no holiday-themed movies on the schedule for this Christmas or next…