Smurfs earned 50 percent more at the box office than it was expected to. Why?
Plus: Johnny Depp can’t see his own 3D POTC movie; Woody Allen sorta down on his own movies; why did Mel Gibson’s The Beaver flop?
Forbes considers Will Ferrell the No. 1 most overpaid star because his movies bring in, on average, “only” more than three times his salary. By the time we get down to No. 10, Jim Carrey, he’s bringing in $8.60 for every dollar he’s paid. How can that be considered overpaid?
This week Forbes magazine published its list of “The Ten Most Trusted Celebrites”. They’re talking about trust when it comes to marketing: Consider this: Before his late November car crash, the world-class golfer was a marketer’s dream–a consummate professional on the course and guarded family man off. Brands from Nike and Accenture to Gillette and … more…