beware phony IMAX screens

I’ve been telling my friends in New York City for months now: Don’t pay extra for any IMAX showings unless it’s at the AMC Lincoln Square, which is the only genuine IMAX screen in NYC. Even the one at the American Museum of Natural History — which shows only nature documentaries, not blockbuster flicks — … more…

how to put butts in multiplex seats

The box office has been going so gangbusters lately that it hardly seems necessary, but some multiplexes have been thinking long and hard about how to get more butts into their seats. As The Hollywood Reporter reported recently, the Carmike Cinemas chain is tryinng to draw more attendees on what is traditionally slow night: The … more…