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cultural vandal | by maryann johanson

watch it: “The T-Mobile Dance”

Yes, it’s an ad, but stick with me for a minute:

I try to avoid posting web videos that have corporate involvement, especially if they’re just advertisements, but this one is a unique example of a corp creating a video designed to be viral that actually works in all the ways that viral video works. For one, it’s so catchy that you can’t not pass it on.

This is part of a campaign that T-Mobile is running in the U.K. at the moment, on TV and on small TV-screen billboards in the tube. That ad shows snippets of the dance in the tube station and directs viewers to go to YouTube for more. And the really cool thing is that the irresistibly catchy YouTube video inspired a flashmob to hold an impromptu dance at Liverpool Street station just this past Friday, February 6. My friend Bonnie and I were on the tube that night and saw bunches of young people in goofy costumes heading purposefully in one direction. The first thing that I thought of was, Flashmob. (This was before we even saw the T-Mobile ad at all.) Last night I read in the freebie newspaper on the tube about the flashmob and went in search of the YouTube tie-in. And it’s way more entertaining than I could have imagined.

Here’s one video of the flashmob:

There’s tons more to be found on YouTube.

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