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rare female film critic | by maryann johanson

question of the day: WTF is up with the Sci Fi Channel changing its name to Syfy?

As if science fiction as a genre weren’t already the butt of so much unfair derision, now the Sci Fi Channel has gone and changed its name to “Syfy,” which is precisely the corporate equivalent of that girl in eighth grade who rechristened herself “Braaandiii” with hearts over all the i’s, and just as stupid.

Why would Sci Fi do this? Entertainment Weekly’s PopWatch fills us in:

Cable’s Sci Fi channel is changing its name to Syfy, which sounds the same but can be trademarked, in an attempt to “broad[en] perceptions and embrac[e] a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction,” according to the network’s statement.

It was embarrassing enough that what was supposed to be the signature channel for SF fans was filling its schedule with wrestling and bullshit ghosthunting reality shows, but now we have to deal with “Syfy”? And this nonsense spelling is supposed to improve the genre’s image? They might as well have put a “kick me” sign on the network’s back.

WTF is up with the Sci Fi Channel changing its name to Syfy?

(Today’s QOTD was independently suggested by readers Mark and Charlene. If you have a suggestion for a QOTD, feel free to email me.)

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