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film criticism by maryann johanson | since 1997

watch it: “Clean Coal Air Freshener”

Notable because it’s hilarious… hilarious because it’s by Joel and Ethan Coen:

This is part of the This Is Reality campaign to point out the fact that there’s no such thing as “clean coal”… no matter what Barack Obama says.

“Clean coal harnesses the awesome power of the word clean…” That is the kind of sendup/critique of the techniques of advertising I wish we’d see more of, not just in connection with political and scientific issues like this one but in relation to how we’re sold anything and everything.

First time I saw this ad on TV, that jarring tone at the end made me think something had gone horribly wrong with my speakers. Which is an effective way of making a point, too, by really demanding your attention.

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