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cultural vandal | by maryann johanson

question of the day: Will beautiful weather keep you from going to the movies over the weekend?

The weather forecast across the U.S. for this weekend suggests that much of the country will experience summerlike conditions, with temperatures in the 80s in many places. The U.K. looks set to have a weekend of sun and temps in the 60s (or the upper teens Celsius). It looks like a perfect weekend for playing outside… which can’t be good for the movie business.

Will beautiful weather keep you from going to the movies over the weekend? If it’s gorgeous out, are you less likely to want to spend a few hours sitting in a multiplex? Or is your decision to go to the movies more dependent on what’s playing?

(If you have a suggestion for a QOTD, feel free to email me.)



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