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cultural vandal | by maryann johanson

question of the day: What could your local multiplex do to get your butt into a seat?

Yahoo! Movies UK & Ireland posted this recently:

With cinema ticket prices getting higher and higher and piracy still a problem, one cinema chain has come up with a novel way to get punters back into the multiplex – free screenings.

Cinema giants Vue and Metrodome Group have joined up to offer free tickets for a series of films at various Vue cinemas including London, Manchester and Edinburgh.

Credit Crunch Cinema kicks off on the 15th May with a series of screenings of low-budget films – for more information email creditcrunch@metrodomegroup.com.

That’s if you’re reading this in the U.K. and Ireland, obviously.

“The concept of credit crunch cinema was born in direct response to the negative and depressing financial crisis which dominates our news on a daily basis,” said Metrodome’s Giles Edwards. “What better way to relieve people from the stress of the credit crunch than to provide escapism in such an exciting and accessible way -free cinema!”

While the free films on offer are hardly ‘Star Trek’ or ‘Terminator Salvation’, the price of going to the cinema (once you tote up drink and food costs) nears £20 these days so a free trip to the multiplex – no matter the movie, does sound appealing.

Now, I’m totally spoiled, as a movie geek. I know this, and I’m profoundly glad of it. I get to see pretty much any movie that’s opening in New York City for free. Yeah, it does mean that I need to work crazy hours beyond seeing those films — writing reviews, etc. — to maintain that privilege. But honestly, that barely registers as a cost. And I do make an effort, as a professional film watcher, to see movies that I probably wouldn’t bother with if I went back to being an amateur film watcher.

But that’s me. Would you go to a free screening of a movie that wasn’t on the top of your must-see list? What could your local multiplex do to get your butt into a seat?

(If you have a suggestion for a QOTD, feel free to email me.)



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