This is one of the most fascinating aspects of YouTube to me: Ordinary people are creating their own shows. This guy, a young Canadian man who calls himself FLuffee, has posted 153 videos on his channel, FLuffeeTalks, and is selling FLuffeeTalks merchandise. He’s got almost 97,000 subscribers and his channel has gotten more than 1.7 million views. That doesn’t compare to network TV, of course… except that if FLuffee is spending a buck-98 to produce each of his episodes, that’s a lot. He doesn’t pay for distribution, he doesn’t pay for advertising… he just records his little standup (sitdown?) rants and people come to him. And he sure as hell ain’t any worse than the comedians we see getting their own Comedy Central half-hour specials.