The Walt Disney Company is about to hand over $4 billion to acquire Marvel Entertainment. Why? CNNMoney.com has the answer, straight from the Mouse’s mouth:
“This is perfect from a strategic perspective,” Disney Chief Executive Robert Iger told CNNMoney.com. “This treasure trove of over 5,000 characters offers Disney the ability to do what we do best.”
On a conference call with investors, Iger said the deal will allow Disney to sell Marvel’s vast array of characters and properties across different media platforms and in many more markets. For instance, Iger said that Disney’s Pixar animation unit was excited about the opportunities that a Marvel acquisition could yield.
“Spider-Man will appear in ‘A Bug’s Life’ sequel,” joked Barclays Capital analyst Anthony DiClemente.
They kid… I hope. But I have nightmarish visions of things like X-Men Babies! — yes, with an exclamation point — Wolverine on Ice, and maybe a pink superhero princess.
What do you think? Disney buys Marvel — what’s next?
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