trailer break: ‘Hubble 3D’

Take a break from work: watch a trailer… Remember how when the space shuttle lost all its air and no one knew if the Hubble repair astronauts would be able to slingshot around the Moon and get home again, but after three days of nailbiting suspense, they did? That was cool. Seriously, though: The Hubble … more…

Edge of Darkness (review)

A suprisingly underpowered, plodding police procedural that thinks that holding back on ‘action’ makes it ‘serious’ even in the absence of anything substantial to take its place…

Tilda Swinton = Conan O’Brien

Conan O’Brien has suggested that Tilda Swinton portray him in a proposed, mostly imaginary potential HBO movie about the Tonight Show debacle… and she’s onboard with the idea. She told Movieline: I would just be only too happy. Yes, yes, yes, absolutely. Of course, she’s bent genders before, in Orlando and Constantine. But I’d venture … more…

trailer break: ‘To Save a Life’

Take a break from work: watch a trailer… This is one of those “Christian” movies that managed to do so well when it opened this past weekend — it was the best performing film in limited release — because it worked the untraditional (but increasingly common) marketing method of targeting church groups and getting them … more…

question of the day: Does anyone really trust celebrities?

This week Forbes magazine published its list of “The Ten Most Trusted Celebrites”. They’re talking about trust when it comes to marketing: Consider this: Before his late November car crash, the world-class golfer was a marketer’s dream–a consummate professional on the course and guarded family man off. Brands from Nike and Accenture to Gillette and … more…