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die hard is a xmas movie | by maryann johanson

question of the day: How will the Flixster acquisition of Rotten Tomatoes change movie buzz online?

Relatively big news yesterday from the realm of entertainment journalism and social networking: Flixster acquired Rotten Tomatoes. The two sites will continue to operate separately, but clearly some integration is in the offing. Says Flixster co-founder and CEO Joe Greenstein, quoted at a post at WebNewser:

To use movie terminology, we think this is a blockbuster double-bill. It’s a huge step forward in our goal of connecting users to their own personalized world of movies on any platform they choose. We can’t think of a better pairing for movie fans and our technology partners.

Big plans appear to be looming. At TheWrap, Greenstein said:

IMDB has the richest database out of anyone. But we feel we have the pieces in place to go after them, sure. I think with the combined resources, we become the leader with respect to reviews and ratings, and combining the Flixster community and community-generated content with Rotten Tomatoes, we can build a complete site.

What do you think? How will the Flixster acquisition of Rotten Tomatoes change movie buzz online?

(If you have a suggestion for a QOTD, feel free to email me. Responses to this QOTD sent by email will be ignored; please post your responses here.)



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