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part of a small rebellion | by maryann johanson

the oh-no! DVD of the week: ‘Wow! Wow! Wubbzy – Wubb Idol Featuring Beyonce’

When the most awesome girl group, the WubbGirlz, featuring Beyoncé Knowles as Shine, hosts the Wuzzleburg Idol talent show, everybody in town wants to win the contest. If Wubbzy can wow the judges, he’ll get the chance to perform with Sparkle, Shimmer and Shine at their big concert in Wuzzlewood and maybe become a movie star. But will he remember the importance of just being himself? Join Wubb-Z, Walden, Widget and Daizy on the coolest road trip ever! Filled with singing, dancing, best friends and more!

Maybe this is a cute DVD for little kids. I dunno. But the oh-no! — or perhaps the oh-why? — part comes in at the inclusion of Beyonce and, even more mysterious, the use of her name to promote the DVD. This DVD is aimed at kids of age “birth to two” (which is itself sort of horrifying; infants should not be watching TV). So the target audience will have no idea who Beyonce is. And presumably a DVD appropriate for infants will hold no interest for those teens and adults who are fans of Beyonce. So what the hell is going on here?

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  • JoshDM

    Actually the Wubzy series is surprisingly ok education-wise, promoting kind actions. My kid likes ’em, and we coincidentally saw this exact episode on TV either yesterday or the day before and a little amused to notice it was Beyonce.

  • JJoseph

    My youngest (of three boys ) son is now three and a half. I’ve been through Bear in the Big Blue House, Dora, Diego, and Wubbzy amongst many many others. I don’t really mind Wubbzy as it is a good natured and reasonably educational show.

    But I won’t be buying this DVD. After 11 years of child rearing, I know I don’t want to hear the same Wubbzy ep played over and over and over again! Like that Dora DVD that “mysteriously” must have fallen out of the car…

  • History of Bubbles

    I think the PARENTS of a “birth-to-two-year-old” the likely target here, and fall squarely within the upper bounds of Beyoncé’s demographic.

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