question of the day: Why did Summer 2012 flop at the North American office?

Oogieloves in the Big Balloon Adventure

It was the worst summer ever for movies at the box office in the U.S. and Canada… well, the worst since these sorts of records have been tabulated. From The Christian Science Monitor:

This is the summer that Hollywood would like to remake: Movie-going in the US sank to its lowest level in two decades.

Some 533 million moviegoers in North America bought tickets this summer, a number that was off by four percent from last year. It was also the worst since independent record-keeping of summer tickets sales began in 1993, when the number of tickets sold was some 23 million higher, according to

What happened? The piece goes on to blame, potentially and in part, the Olympics for drawing audiences away — but come on, that’s only for two weeks — and the shooting at the multiplex in Aurora, Colorado, scaring people away. I think it’s mostly down to the crap movies. (In case you haven’t already heard, that Oogieloves movie just had the worst wide opening of all time.

What do you think? Why did Summer 2012 flop at the North American office?

We don’t tend to get much in the way of very detailed box-office info in the U.K., but I’ll be on the lookout for anything to do with summer attendance. If it isn’t down here, where the Games were held and where almost everyone seems to have been obsessed by them, then it seems unlikely that the Olympics are to blame in the U.S. and Canada.

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