does fancy packaging make you more likely to buy a DVD/blu-ray set?

Reader PJK pointed this out to me:

This is a rendering of packaging for an Amazon-exclusive blu-ray set of Season 3 of Game of Thrones, to be released in February 2014. [Amazon U.S.] [Amazon Canada] [not yet on Amazon U.K.]

PJK says:

And why would anyone buy this if not to display it prominently?

This is one of the more elaborate box sets I’ve seen, and while it’s sort of, um, interesting, I don’t see the point of paying almost twice as much as the regular blu-ray set — $104.99 versus $55.99 — just for a fancy box.

What about you? Does fancy packaging make you more likely to buy a DVD/blu-ray set? (Not just this set, but any set.) If so, what sort of special packaging do you like, and do you display it more prominently than other box sets?

(If you have a suggestion for a Question, feel free to email me.)