
I am amused by the notion of an establishment so modest that it wouldn’t dare to claim to be the No. 1 or even the No. 2 such endeavor. Perhaps this isn’t even what the signage means. But I remain amused anyway. (Between Leicester Square and, of course, Piccadilly Circus.)



















The address is 7 Oxendon Street…
It’s still funny. It’s almost like that signage was written by someone for whom English was a second language and didn’t quite understand how it would read.