loaded question: what are the greatest one-word catchphrases in pop-culture history?

Ted Lasso believe sign

My soul is getting a much-need refueling these days from the cheery optimism of Apple TV+’s Ted Lasso. For those unfamiliar with the series, it’s a dramedy in which Jason Sudeikis’s Ted is an American football coach hired to head up a losing English football (that is, soccer) team, despite having absolutely no experience with or knowledge about the sport (he doesn’t even understand the rules at first). But even as things go wrong, as of course they do, he remains unflaggingly upbeat. His own personal motto — “Believe” — becomes something for the team to rally around. While some of the other characters might occasionally find Ted annoyingly chipper, Sudeikis makes him genuinely delightful, and the show is never sentimental or cloying.

“Believe” has me wondering:

What are the greatest one-word catchphrases in pop-culture history?

Two that come to mind immediately are Homer Simpson’s “Doh!” (from The Simpsons, of course) and the Fonz’s “Ayyyyy!” (from Happy Days).

What else?

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Danielm80D
Danielm80
movie lover
Wed, Aug 09, 2023 12:51am

Does “Plastics” count?

jesshaskins
jesshaskins
patron
moviegoer
Wed, Aug 09, 2023 2:31pm

Bill and Ted’s “Excellent!” is what came first to my mind—could be considered shorthand for their motto, “Be excellent to each other,” which is an excellent one.

There’s also Charlie’s catchphrase when she catches someone lying in Poker Face: “Bullshit.” (Muttered to herself, darkly, wheels spinning furiously, as opposed to Penn’s bombastic “Bullshit!” Who wore it better?)

Beowulf
Beowulf
patron
movie lover
Wed, Aug 09, 2023 3:41pm

I’ll be back…

Beowulf
Beowulf
patron
movie lover
Wed, Aug 09, 2023 3:42pm

Toto, I don’t think we’re in Kansas anymore.

Beowulf
Beowulf
patron
movie lover
Wed, Aug 09, 2023 3:42pm

Frankly my dear, I don’t give a damn.

Beowulf
Beowulf
patron
movie lover
Wed, Aug 09, 2023 3:43pm

T’was Beauty killed the Beast.

Beowulf
Beowulf
patron
movie lover
Wed, Aug 09, 2023 3:44pm

Nobody’s perfect.

Beowulf
Beowulf
patron
movie lover
Thu, Aug 10, 2023 2:47pm

Oops! Sorry… 😕 

Beowulf
Beowulf
patron
movie lover
Fri, Aug 11, 2023 8:33pm

Howzabout “the Wilhelm scream”?

Rachel Hartman
Rachel Hartman
Sat, Aug 12, 2023 12:01am

“… Superman.”

Tom
Tom
moviegoer
Sat, Aug 12, 2023 5:17pm

“Rosebud”

Tom
Tom
moviegoer
Sat, Aug 12, 2023 5:24pm

Five months after I first viewed it, I still can’t get “The Quiet Girl” out of my mind, so even though it’s not really part of pop-culture history, I’ll say, “Daddy”.