question of the day: Does anyone really trust celebrities?

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This week Forbes magazine published its list of “The Ten Most Trusted Celebrites”. They’re talking about trust when it comes to marketing: Consider this: Before his late November car crash, the world-class golfer was a marketer’s dream–a consummate professional on the course and guarded family man off. Brands from Nike and Accenture to Gillette and … more…

caption this! image from ‘From Paris With Love’

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Fun for Wednesdays! We look at an image from an upcoming movie or TV show and write snarky, witty, or otherwise entertaining captions for it. No prizes, it’s just for fun. Is this a vase I see before me?: Lionsgate tells us about the film: A low-ranking intelligence operative (Jonathan Rhys Meyers) working in the … more…

North American box office: ‘Avatar’ is unstoppable

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Nothing new can even come close to the Cameron juggernaut: 1. Avatar: $34.9 million 2. Legion: $17.5 million (NEW) 3. The Book of Eli: $15.7 million (2nd week; drops 52%) 4. Tooth Fairy: $14 million (NEW) 5. The Lovely Bones: $8.4 million (2nd week in wide release; drops 51%) actual numbers, not estimates It didn’t … more…

the ‘Star Trek’ world has arrived

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I’ve been waiting for it all: The transporter. The easy interstellar travel on a luxurious starship. The end of poverty and the money economy. The fully functional positronic androids who like cats. The sex with hot aliens with funny noses. And today, a little part of my dream came true. Apple announced the iPad. No, … more…

trailer break: ‘Universal Soldier: Regeneration’

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Take a break from work: watch a trailer… I bet you get huge tax credits for shooting at Chernobyl. What’s that? They didn’t actually shoot at Chernobyl? This is what’s wrong with cinema today: everyone’s willing to let Hollywood glam and FX trump authenticity. *sigh* Dolph Lundgren and Jean-Claude Van Damme: Which one will be … more…