question of the day: Does anyone really trust celebrities?

This week Forbes magazine published its list of “The Ten Most Trusted Celebrites”. They’re talking about trust when it comes to marketing: Consider this: Before his late November car crash, the world-class golfer was a marketer’s dream–a consummate professional on the course and guarded family man off. Brands from Nike and Accenture to Gillette and … more…

U.K. box office: ‘Angels & Demons’ heavenly

Everybody loves Tom Hanks. Or the prospect of the Vatican getting blown up: 1. Angels & Demons: £6 million (NEW) 2. Star Trek: £3.5 million (2nd week; drops 42%) 3. Coraline: £1.4 million (2nd week; drops 44%) 4. X-Men Origins: Wolverine: £1.2 million (3rd week; drops 46%) 5. Hannah Montana: The Movie: £1 million (3rd … more…

trailer break: ‘Angels & Demons’

Take a break from work: watch a trailer… Woo-hoo! Illuminati! Conspiracy theories! Evil religions! Tom Hanks snarking at priests! Ewan McGregor in a clerical collar! Well, actually, that last doesn’t do much for me, but I know someone who’s going to be very intrigued by that. Man, if church had been this exciting, I might … more…

DVD alternatives to this weekend’s multiplex offerings

President Obama may have us all feeling more confident that the collapse of civilization because of credit swap defaults — instead of the way-cooler zombie apocalypse or ape uprising The Movies had promised us — has been headed off for the moment, but that don’t mean a penny saved ain’t still a penny saved. And … more…