one of the best examples of claymation I’ve ever seen

I’m sort of loath to highlight a commercial, but this British ad for Sony Bravia LCD widescreen TVs is one of the most oddly beautiful and mesmerizing examples of motion-stop animation using clay I’ve ever seen. It’s simply a really love little film:

I discovered this at Duncan’s TV Ad Land, which also features making-of info, including video, links to related stuff, and tidbits like: for this ad, apparently, “[n]ever before have so many animators worked together on the same scene.”

My favorite bit? The yellow bunny waiting at the bus stop…

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Drave
Drave
Tue, Oct 09, 2007 4:59pm

Have you seen the other two Bravia ads in this campaign? They are works of amazing art, in my opinion. They are on YouTube, and are easily-Googled as well. The first one, filmed in San Francisco, is so strangely beautiful that it made me cry the first time I saw it. The second is just spectacular. I can only dream that somebody will someday pay me to make a mess that big.

E
E
Tue, Oct 09, 2007 5:10pm

They are all amazing ads, however this one in particular is marred by some web scuttlebutt. The claims are that the advertising company contacted some artists for work samples, and then didn’t talk to them again, only to have this ad come out, which plays off their work.
http://madvertisingblog.wordpress.com/2007/10/06/the-new-sony-bravia-commercial-stolen/

Clayj
Wed, Oct 10, 2007 11:21am

Drave, are you talking about the Superball ad for the Bravia? If so, yes, it was really amazing.

My favorite commercial of that sort has still got to be the Honda “Cog” Rube Goldberg ad using all of the car parts… took something like 600 attempts to get it to work correctly:

http://www.youtube.com/watch?v=UScbWzhieNc