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cultural vandal | by maryann johanson

on ads and surveys

As I’ve mentioned before (though not in quite a while), I’ve avoided running pop-up or pop-under ads here at FlickFilosopher.com, because I find them extremely annoying, and I know others do too. But at the moment, and for about the next week or so, you may see a small pop-up when you leave the site asking for your opinion in a survey: that’s something that blogads is running that will help hone some of the ads that come through that service. I took it myself (it’s about TV shows you may watch) and it’s kinda fun, so if you decide to take the survey, you can rest assured that it won’t be like having root canal.

The Blog Reader Project survey (also from blogads) is still running, too — that one is looking for more broadly based information, also as a way to make the ads more relevant to the reader. You can take that survey here, if you haven’t already.
In other ad news, I got rid of the annoying smiley banners, which were driving me as crazy as they were driving some of you. They were bringing in a bit of money, though…

Trying to find that balance, between ensuring that the site makes some money without annoying visitors to the point of distraction, is a tough one. It’s particularly frustrating to know that a not insignificant percentage of visitors to the site are not seeing the ads at all, because they’re running ad-blocking software. I’m not sure why so many people think they should be able to get something for nothing, but it’s the same problem commercial-TV networks are dealing with, though on a much larger scale than I am: If people won’t pay even in a passive way — not by doling out cash but by watching an ad, even at the periphery of their vision with no requirement to give it their full attention — then what revenue streams are left to pay for the work? On the Net, at least, we’ve learned that subscriptions don’t work and tips jars don’t work, which leaves advertising, targeted at the people who don’t block ads.

So, to those of you who aren’t blocking ads, I thank you. And I do respond when I hear that particular ads are particularly annoying (the smileys are not the first ones that I’ve gotten rid of, and not the first ones I’ve gotten rid of that were earning some income). So do feel free to let me know about them.

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