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part of a small rebellion | by maryann johanson

question of the day: What’s with this “appropriate audiences” stuff?

I recently noticed a change in the announcement that opens greenband trailers in the U.S.:

I can’t remember when this change occurred, but the notice used to say that the trailer was approved for “all audiences” — indeed, that was the point of the greenband, that it was fine for anyone to watch, at least as far as the MPAA determined what was “fine.” (Debating the idiocies of the MPAA’s morality is another issue entirely.)

What’s with this “appropriate audiences” stuff?

What is an “appropriate audience”? Isn’t it supposed to be the job of the people who anoint a trailer with a greenband that all audiences watching it were “appropriate”? What am I missing here?

(If you have a suggestion for a QOTD, feel free to email me. Responses to this QOTD sent by email will be ignored; please post your responses here.)

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  • JoshDM

    Appropriate audiences don’t have babies or active cellphones/digital devices.

  • CoriAnn

    At a guess I would say that the rating is the same or lower than the rating of the movie the trailer is being shown before. But that seems almost like it might be too logical to be the actual explanation, and really there’s no telling…

  • doa766

    it’s just a way of washing their hands: if you’re offended by something on the trailer is because you’re not the right audience for it, not because they made a mistake by when they approved it

    it’s sounds stupid but I suspect that they received complains about stuff they approved for green band

  • Chrys*

    Best guess, like CoriAnn, I think it means that if you got into the theater, you can watch the preview.
    Rated R trailer likely has more risque material than one seen before the PG-13 movie.
    I never noticed it either, hmmmm

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