question of the day: What’s with this “appropriate audiences” stuff?

I recently noticed a change in the announcement that opens greenband trailers in the U.S.:

I can’t remember when this change occurred, but the notice used to say that the trailer was approved for “all audiences” — indeed, that was the point of the greenband, that it was fine for anyone to watch, at least as far as the MPAA determined what was “fine.” (Debating the idiocies of the MPAA’s morality is another issue entirely.)

What’s with this “appropriate audiences” stuff?

What is an “appropriate audience”? Isn’t it supposed to be the job of the people who anoint a trailer with a greenband that all audiences watching it were “appropriate”? What am I missing here?

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JoshDM
JoshDM
Thu, Sep 24, 2009 10:29am

Appropriate audiences don’t have babies or active cellphones/digital devices.

CoriAnn
CoriAnn
Thu, Sep 24, 2009 10:55am

At a guess I would say that the rating is the same or lower than the rating of the movie the trailer is being shown before. But that seems almost like it might be too logical to be the actual explanation, and really there’s no telling…

doa766
doa766
Thu, Sep 24, 2009 12:24pm

it’s just a way of washing their hands: if you’re offended by something on the trailer is because you’re not the right audience for it, not because they made a mistake by when they approved it

it’s sounds stupid but I suspect that they received complains about stuff they approved for green band

Chrys*
Chrys*
Fri, Sep 25, 2009 2:47am

Best guess, like CoriAnn, I think it means that if you got into the theater, you can watch the preview.
Rated R trailer likely has more risque material than one seen before the PG-13 movie.
I never noticed it either, hmmmm