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cultural vandal | by maryann johanson

question of the day: What’s with this “appropriate audiences” stuff?

I recently noticed a change in the announcement that opens greenband trailers in the U.S.:

I can’t remember when this change occurred, but the notice used to say that the trailer was approved for “all audiences” — indeed, that was the point of the greenband, that it was fine for anyone to watch, at least as far as the MPAA determined what was “fine.” (Debating the idiocies of the MPAA’s morality is another issue entirely.)

What’s with this “appropriate audiences” stuff?

What is an “appropriate audience”? Isn’t it supposed to be the job of the people who anoint a trailer with a greenband that all audiences watching it were “appropriate”? What am I missing here?

(If you have a suggestion for a QOTD, feel free to email me. Responses to this QOTD sent by email will be ignored; please post your responses here.)



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