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part of a small rebellion | by maryann johanson

the ugliest-ass ads on the Internet…

…will hopefully no longer be turning up here. Because I just turned off another huge slew of hideous ads featuring fat bellies overhanging belts, cartoons of fat people turning slim because they ate some freakin’ junk with acai berries in it, terrifying before-and-after images of insecure guys who looked better before they pumped up, etc. (They do keep finding a way to sneak past the filters and such that my ad service offers, though, so who know how long it’ll be before they’re back.)

I’m so goddamn tired of all the shaming going on in these ads — so goddamn tired of someone trying to sell me (and you!) crap that doesn’t even work based on notions that we should all be embarassed by our bodies if they don’t conform to some very narrow preconceptions of what people are “supposed” to look like. I haven’t turned off all the dieting ads, because I don’t think there’s anything wrong with trying to change your body if that’s what you want to do and you go about it in a healthy way. (I’ve been there, done that, and know how hard it is.) And at least the Weight Watchers ads with the beautiful food are a lot nicer to look at than the other ads that cast people in the most unflattering light imaginable in an attempt to shame us.

This site doesn’t make much money from advertising, and turning off ads can only hurt, but there are some things I just can’t compromise on.

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maryann buzz
  • jakob1978

    unfortunatly as i read this, the ad at the left is a cartoon of a woman expanding and contracting with “trick of a tiny belly”, which when you click on it leads you to a site proclaiming about the “Acai Berry” diet.

    and underneith an ad telling me i can lose 5 stone in 15 weeks by “taking Cho Yung Tea Tea & Colon Cleansing”

    clearly they sneak past the filters easily :-(

  • lou

    Yep. What Jakob said. At first I just thought you put one in for illustration. Bummer. Appreciate your sentiment, though!

  • amanohyo

    Awww man, just ten more seconds and I would have learned the two simple rules I could follow to get totally ripped. Now the only way to improve my appearance is to turn myself into a cartoon.

  • Shreck

    Well, I’d like to say thank you. I’ve seen quite a few ads which I find repugnant on sites that I frequent, including yours. These ads, usually for or about women, demean people by suggesting that they either aren’t fit enough or aren’t sexy enough, and it makes me a little sad for our society every time I see one of them. I’m proud of you for sticking to your guns. There’s such a startlingly small amount of morals going around these days; it sure is refreshing to see they aren’t completely passe.


  • Isobel

    The ‘One Tip of a Flat Belly’ ads are gone for me, now, which is nice. Insulting cartoon and grammatically questionable (although sometimes I get confused about the difference between British and American English, and what is correct in the USA and not here. Anyway – it’s gramatically incorrect in British English. . . ).

    I was thinking about weight and actresses yesterday as I was watching the end of Dollhouse, which has Miracle Laurie in it. She’s a beautiful girl but she’s a normal slim size (as opposed to actress thin) and it’s so unusual to see someone like that on screen. More normal sized actresses needed!

  • NorthernStar

    Currently only seeing Nike ads and some ballerina’s with a serious wedgie problem.

    Thanks Mary Ann.

    Er, for the Nike ads at least. Those wedgies look uncomfortable. :)

  • Isobel

    Ooops, spoke too soon, the ‘Sexy Stomach Rule: Obey’ ad is back again!

  • Thank you! All I see now is an ad for 0% financing on a new Toyota… ;)

  • Yay for removing gross, demeaning and above all SCAMMY diet ads. I see ads for legitimate cell phones and insurance. Good job!

    Isobel –

    I loved watching Miracle Laurie on Dollhouse. I only became disenchanted when I found she was supposed to be the Doll who appealed to fat fetishists.

  • Orangutan

    OK, I never watched Dollhouse, so I had to image-search Miracle Laurie.

    This picture summarizes my reaction: http://media.urbandictionary.com/image/large/srsly-40514.jpg

    Saying she’s fat is like saying Christina Hendricks is fat. And I will fight any man who says that.

  • allochthon

    I wonder if a tip jar could make up for lost ad revenue, if you turned them off?

    (probably not, but might be worth a try…)

  • Ryan H

    It really seems to me that there should be room on the internet for a higher class of ad service. A company that caters to real companies trying to target specific types of sites and eyeballs.

    It’s depressing that this doesn’t seem to be the case.

  • Anne-Kari

    Thank you, thank you, thank you. Those stupid Acai berry ads are so annoying – they seem to be gone now. Yay.

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