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film criticism by maryann johanson | since 1997

because bowties *are* cool

Apparently David Tennant’s Doctor inspired lots of little boys in the U.K. to start wearing pinstripe suits to playschool. My Doctor Who pal bronxbee and I wondered whether this meant that little boys would, now that Matt Smith has taken over the role, start wearing bowties to playdates. And yes: yes it does mean that. Via the Telegraph:

The Doctor’s latest incarnation is played in by 27-year-old Matt Smith who sports a retro academic-style look.

His choice of clothing has prompted sales of bow ties to double, according to a leading fashion retailer.

In his first episode on April 3, Smith declared “bow ties are cool” and it looks as though young shoppers have taken his comments to heart.

Topman, whose shoppers ages’ are the target audience for the TV programme, shows a range of 12 bow ties on its website.

A spokeman for the store said: “Since the new Doctor Who aired we have seen a dramatic rise in bow tie sales, in the last month up sales have increased by 94%.

“Last week alone they accounted for 14% of all our tie sales – whereas over the last 6 months they have been only taking around 3% of our tie sales.

“It appears that the Doctor’s fondness for bow ties has been picked up by some of our shoppers and has translated into extra sales.”

My pick for the most Doctor-ish bowtie on Topman’s site:

(Thanks to Ken for sharing the link.)

This has been your OMG Thought for the Day.

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