I don’t think they do, actually. But someone thinks they do:
BOX OFFICE SMASH!
reads the Limitless ad on the Vue cinema marquee in Leicester Square in Central London.
Does this make U.K.ians want to see a movie more than they otherwise would? If America jumped off a bridge, would Britain do it too?
I guess we’ll soon see this marquee updated for Hop: “NO.1 BUNNY SMASH!” No, wait, that doesn’t sound right…