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maryann johanson, not crying

newsflash! readers love to read

I just read something on eBookNewser that made me go, Well, duh!:

Tablet Owners Also Love Print: Study

It turns out that tablet owners are also print lovers. According to a new study by Gfk MRI, tablet owners are 66% more likely than the average U.S. adult to be big print magazine consumers.

The study also found that tablet owners are also 54% more likely to be heavy print newspaper readers. Interestingly, eReader owners are 23% more likely to be print magazine enthusiasts and 63% more likely to read print newspapers.

Not surprisingly, tablet owners are 79% more likely than the average adult to be a heavy Internet user, while eReader owners are 36% more likely to be a heavy Internet user.

In what universe is this surprising? People who love to read love to read. I will read books in hardcover, paperback, ebook, whatever is available. (Yes, I love my Kindle, but if a book I want to read is not available digitally, I will buy the dead-tree version.) I will carry around two books if I’m in danger of finishing one during the course of my day and hence might run out of stuff to read. And if I do run out of stuff to read, then I turn into one of those people who love to read who will read anything and everything. I will read a cereal box if that’s all that’s in front of me at the breakfast table. I will peer over people’s shoulders on the tube to read their crappy tabloid newspaper. I’ll pick up a shitty magazine in order to have words to import into my brain. They may be shitty words, but they’re better than nothing.

I know I am not alone in this. Except, apparently, in the eyes of, you know, marketing types. Idiots.

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