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film criticism by maryann johanson | since 1997

watch it: Orange “Phone Break” ad

So, Orange, a U.K. mobile phone provider, has been making a series of these “turn off your phones, dumbasses” ads for a while. This is the cleverest one yet. Though I wonder if it’s too subtle. The last time I saw this at a cinema, the guys sitting behind me didn’t seem to realize it was a put-on.

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