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precarious since 1997 | by maryann johanson

watch it: “Riley on Marketing” (or: A Little Girl Complains About All the Pink)

Yes, kids know when they’re been pandered to, and misled, and cheated, and marketed at. As Riley says, “Some girls like superheroes and some girls like princesses. Some boys like superheroes, some boys like princesses.” If a four-year-old gets it, why don’t the toy companies and the ad agencies?

Thanks to Jared and many others for sending the link. You may have seen this around the Web over the holidays, but I wanted to catch you if you hadn’t.

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