Doctor Who thing of the day: check out the (slightly) new logo

The BBC has quietly unveiled a new logo for Doctor Who at the show’s official site:
new Doctor Who logo July 2012

This is not radically different from the prior logo design:

old Doctor Who logo 2011

It still has the DW in the shape of the TARDIS, which I find so appallingly meta that it makes my teeth itch.

What do you think? Is this even newsworthy? Is there any reason for the BBC to have bothered with such small changes?

Via @DoctorLongscarf.

(If you stumble across a cool Doctor Who thing, feel free to email me with a link.)

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