Doctor Who thing of the day: so the Doctor drives a Delorean now?

BBC America had Matt Smith pose with a Delorean outside its big-screen premiere of “Asylum of the Daleks” at New York’s Ziegfeld Theater:
Matt Smith Ziegfeld Theater

Why? Is this some sort of faux-fannish corporate dyslexia I had been previously unaware of?

This is just weird. Yes, Back to the Future and Doctor Who are both about time travel. But I cannot recall another instance of corporate promotion of a property so blatantly invoking a property of a competiting corporation. Am I the only one who finds this odd?

(If you stumble across a cool Doctor Who thing, feel free to email me with a link.)

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