QOTD: What should we call television now that it’s not necessarily on television?

I still haven’t had a chance to watch any of Netflix’s House of Cards, which was released in its entirety for our viewing amusment last week. But that doesn’t mean I haven’t been thinking about it. And one thing that’s been bugging me is this:
What should we call television now that it’s not necessarily on television?

Somehow the term “serialized fiction” doesn’t have the right ring. But I’m at a loss for anything better. Any ideas?

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