London photo: how to get tourists to promote your movie

divergentleicssq

Leave stuff from your premiere — like this stuff, which is Divergent-ish — lying around busy, central Leicester Square. (The film had its London premiere there this evening. This was taken this morning, while they were setting up.) (Also: Note adorable boy reporter at the right.)

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RogerBW
RogerBW
Mon, Mar 31, 2014 2:25pm

The faction banners are interesting, too.