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And now we know why Serenity wasn’t more popular.
Is it just that a ready-made font was used, or that THIS ready-made font was used? ‘Cuz Helvetica and Trajan are all over the movies too.
https://judgebyitscover.wordpress.com/2011/04/28/what-the-font-most-common-typefaces-in-film-posters/
Helvetica may be the most hated font of all–with the possible exception of Comic Sans. The year that the documentary about Helvetica was released (there’s a poster for the film in the link you posted), a whole slew of think pieces was published about why the font became so omnipresent.
And for what it’s worth, I have a strange affection for both Comic Sans and Papyrus, though my love for Papyrus comes mostly from my love of Serenity.
I would like Comic Sans more if it actually resembled the font used in actual comics. It doesn’t.
http://www.comic-tools.com/2014/04/comic-sans-vs-watchmen.html
There are dozens of essays making that point, some of them filled with capital letters and exclamation points. This one is more restrained. It’s by Todd Klein, one of the best letterers working in comics:
https://kleinletters.com/Blog/comic-sans-font-examined/
Well, I’m becoming more fond of Sans and Papyrus because of comedy skeletons from a certain video game.
More seriously, I am told that Comic Sans is easier for people with dyslexia to read.
My local Chipotle uses the same font as Despicable Me’s opening credits.
Heh:
http://www.vulture.com/2017/10/papyrus-creator-mounts-his-defense-against-snl-avatar-joke.html
I think they buried the lede, though: “Costello sold the font for $750 and told CBSN he receives ‘very low’ royalty payments now that it has been a computer standard since 2000.” Same old screw-the-creator story.