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die hard is a xmas movie | by maryann johanson

marketing horrors: the USPS lets Woody and Buzz deliver your mail

If that’s not the implication of this, from the United Stated Postal Service’s Web site, I don’t know what else to think:


I know Woody is very honorable and noble and trustworthy and would risk life and stuffed fabric limb for his boy, but still… should we trust him with our mortgage payments? Our birthday cards to Grandma?

And I simply don’t know what to make of this, also from the USPS site:

Who is the target market for this? Children who don’t text and email but instead delight in the retro nostalgia of snail mail?



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