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since 1997 | by maryann johanson

watch it: 1980s My Buddy commercial

Thu Jul 29 2010, 11:50pm | 19 comments

(via Social Times)



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  • JoshDM

    Bonus points if you link the commercial for “Rce Krispy Chewy Blues”.

  • Patrick

    Wow. I remember that as a kid! Oh, Ronald Reagan, you don’t need your likeness on Mt Rushmore nor on our currency. The substitution of basic human/organic connection for our children with an inanimate, plastic simulacra–is your ultimate tribute, sir!

  • Janus

    As a child of the ’80s, I shamefully remember this. Fortunately, I didn’t own it.

  • Ide Cyan

    Ade Due Damballa! Give me the power, I beg of you!

  • I don’t even need to watch it. I remember the jingle perfectly… sigh…

  • aquila6

    Same here…

  • Brian

    @Newbs: Me, too. If I watch this, I’m afraid I’ll have it stuck in my head for another 25 years.

  • Dokeo

    @ Newbs and Brian

    I didn’t watch it and I’ve still had the damn song in my head for the past 4 hours!

  • G

    My younger brother got it as a gift, for his birthday I think. It creeped us out so bad, and that was even before the Chucky movies came out. I have to admit, all three siblings beat the heck out of that thing.

  • G

    My younger brother got it as a gift, for his birthday I think. It creeped us out so bad, and that was even before the Chucky movies came out. I have to admit, all three siblings beat the heck out of that thing.

  • VT

    Yes, unfortunately the mere mention of this horrific product was enough to get the frakking song stuck in my head. I didn’t even have to watch the video.

  • Eli Mars

    That jingle randomly pops in my head every once in a while, even to this day. They were very effective at branding that.

    I also think, though, that it’s cool they made a doll for boys.

  • JoshDM

    Here, let me get that My Buddy/Kid Sister song out of your head with something.

    Takin’ a break,
    at a quarter-to-three,
    just my Rice Krispies bar and me

    Sitting in our afternoon place
    loving the crispy-chewy taste
    {crispy chewy, uh uh, crispy chewy}

    Well I knew it couldn’t last,
    boy it sure went fast.

    I got that mean cruel after-school,
    my Krispies chewy blues.
    Oh yeah.

  • MC

    See, the thing I use to combat earworm is I think about the theme to The Wide World of Sports.

  • Cathy

    My brother had My Buddy and I had Kid Sister. Now that I think about it, I wonder why we wanted them since they don’t talk or move or do anything special. Guess its just good marketing.

  • History of Bubbles

    Haha, I’m with the others above who are afraid to even click on this because just the MENTION is enough to bring the entire song flooding back.

    Am I the only one who found the phrasing in the “Kid Sister” section—”Wherever I go, you’re gonna go!”—vaguely threatening?

  • Maura

    Hey, there’s a lot to be said for dolls that aren’t robots. The dolls that “do things” always creeped me out a lot more than the regular kind.

  • JoshDM

    My younger male cousins had an Adam doll. He is designed with a penis-looking penis, and when you put liquid in his mouth, seconds later, it’s right out his penis.

    When I came over, they showed me this amazing action by jamming it’s mouth up to the kitchen sink faucet and turning it on full blast.

  • History of Bubbles

    @Maura: I agree completely! I always preferred dolls that didn’t “do” stuff. I preferred to use my imagination and “make” them do what *I* wanted them to do. To me, the “do stuff” features actually made things worse, because they basically reminded you that this was a toy and not a real living whatever-it-was. Kind of like breaking the toy fourth wall.

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