I fume every time this ad comes on the TV. Take a look, and then meet me after the jump for an explanation of why I’m fuming…
Zoosk calls this a “fantasy date parody.” I call it punishing women for daring to have sexual fantasies.
So the redhead is dreaming about some “serious romance” with a guy who looks like his day job is posing for bodice-ripper cover artists, and what happens in her fantasy? Pain. Bodily injury. Over and over and over again. When you think about a sexy evening with an attractive partner, is this what you think about? Is this the first, second, third, or even tenth scenario that comes to mind?
And then, to compound the awfulness, it appears that all the redhead’s friends have also jumped to the same bizarre conclusion: that fantasizing about sex with a handsome guy will invariably lead to bodily harm. And not of this variety: “Be careful whom you hook up with when you go the online-dating route, because someone who looks like your perfect date could turn out to be a serial killer.” Which is a legitimate concern when it comes to online dating. But no: This ad appears to assume that it’s natural for women to not fantasize about sex with attractive men because when they do, their fantasize take dangerous turns.
Note to Zoosk: This notion does not appeal to women who are confident in their sexuality. Is that the tone you were hoping to strike? Is the terrified-virgin demographic a good one for a dating site to target?