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film criticism by maryann johanson | since 1997

retro ad: 1990s Apple “The Crazy Ones” commercial

This is more recent than I usually like my retro ads to be, but today, I think I’ll break my rule.

This unaired 1997 ad features Steve Jobs narrating. (Richard Dreyfuss would narrate in the version that did air.) To hear him say “The people who are crazy enough to think they can change the world are the ones who do” makes me cry now.

Via 9to5Mac via @zaibatsu.

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