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maryann johanson | watching movies at home

retro ad: early 1990s cola-wars commercial


Interestingly, you cannot tell which soda this ad is ostensibly promoting until the very end.

Here’s a question for ya: Can you remember ever going into any eating establishment — a diner, a fast-food joint, nice white-cloth restaurant — where both Coke and Pepsi were on the menu? I can’t. It’s always only just one of them… because they lock in vendors so that patrons cannot have the sort of choice the guys depicted here get.


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