The fact is today that even when it comes to the most popular movies, most people don’t see most movies until those movies land on DVD… if they see those movies at all. And in a cluttered field of films available to watch at home, major awards wins can make some films stand out. We see that hope represented in DVD release dates. Skyfall, which just won Best British Film at last night’s BAFTAs, is out on DVD in the U.S. [Amazon U.S.] and Canada [Amazon Canada] tomorrow, and in the U.K. [Amazon U.K.] next week. Argo — which won the BAFTAs for Best Film and Best Director for Ben Affleck and is positioned to do well at the Oscars in two weeks — is out on DVD in the U.S. [Amazon U.S.] and Canada [Amazon Canada] next week, and early March in the U.K. [Amazon U.K.], just after the Oscars ceremony.
The studios clearly hope that awards nominations and wins give films an extra lift when it comes to moving DVDs (and, we can presumed, getting folks to stream films at a price). Does that work on you?
Does a film winning awards make you more (or less) likely to want to see it? Does an award win make a film jump to the top of your want-to-watch list?
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