your £$ support needed

part of a small rebellion | by maryann johanson

how not to market your film on YouTube

This past week, while looking for trailers that might be worth posting here, I ran into two outrageous examples of how NOT to market your film on YouTube.

The first one:


Look, filmmakers: Your trailer is your advertising. It is how your potential audience learns about your movie. You want people who run Web sites devoted to movies to embed your trailer and share it with their readers. (Related: Do not disable embedding of your trailer. What can you possibly be thinking when you do this? The mind boggles.) This is free advertising. It costs you nothing. Preventing movie fans in countries other than your own from seeing your trailer is not going to prevent piracy (if that’s what geocoding your trailer is about). It’s also not going to stop many people in those other countries from seeing your trailer anyway.

The Internet is global. You know how when China and Iran try to block their citizens from seeing stuff from outside their borders? We laugh at them. Because it’s not possible, and it makes no sense. Everyone knows how to get around such blocks, and you just look out of touch for even trying it.

And then there’s this:


This trailer is prominently featured at the official site of the movie in question. And the filmmakers don’t want you to see it.

I cannot fathom the supposed logic behind this.

In short: Post your trailer on YouTube. Make it available to everyone. Do not thwart and frustrate the people who are interested enough in your movie to seek out the trailer in the first place. Maybe some of those people won’t be able to see your movie in a theater or buy a DVD for a year or two. That’s okay. Better that than you smack their interest in the face.

posted in:
movie buzz | Net buzz

  • PJK

    I’m glad that I’m not the only one who thinks that these practices are eminently stupid. It’s not just movies but also promotional clips for TV shows or music video clips.

    If you want to get buzz going for your product, make sure that people who can create that buzz can get access to the materials promoting your product!

    I love what “Distictive Records” the label for one of my favorite bands “Hybrid” has done. They’ve uploaded all the songs of all the albums of “Hybrid” in high quality to YouTube for anybody to listen to, thus ensuring that people get a high quality experience i.s.o. all the low/medium quality uploads that where on YouTube anyway.

    And by ensuring that these songs are linked to iTunes and in some cases show commercials in front of the “videos” they are probably making money of new fans as well.

    If you’re interested have a look at http://www.youtube.com/user/distinctiverecords?feature=watch and look for Hybrid in that channel.

  • RogerBW

    My guess is that the excuse for this is the same as for review embargoes: they want to concentrate the buzz in particular regions to coincide with the launch dates. Of course, different launch dates in different regions are themselves nearly obsolete now, and I don’t know anyone except a marketer who could take any of this seriously.

    (I suspect, in fact, someone has just forgotten to tick the “all regions” box. Or maybe they’re worried about the licencing of the trailer music in foreign jurisdictions.)

  • This last one is likely the thing, they’re probably using music that will start a copyright claim in certain countries. It might not even be the original poster’s idea — For example, I posted a video once of the Star Wars online game that had star wars music in it, and the video was blocked in Germany automatically by a copyright claim from whomever controls Star Wars music in that country. Nothing you can do about it but file a counterclaim that gets ignored half the time.

Pin It on Pinterest