smacking sexist Broken Circle Breakdown marketing

Whoever created these posters for The Broken Circle Breakdown deserves a smack:

brokencircleposters

This is a not a movie about a sexy tattooed woman in a bikini. Nor is a woman an instrument to be played. It is a sexy movie, and the female lead does have tattoos. But the male lead is just as naked as she is in the film. So why didn’t they use this image on the poster:

brokencircledidier

Okay, that one’s not exactly sexy. But how about these:

brokencirclesexy1

brokencirclesexy2

Yowza. Those are pretty hot.

C’mon, people. This stuff… it’s not that difficult to not be jerks about it.

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LaSargenta
LaSargenta
Tue, Mar 11, 2014 8:22pm

I think the pic at the bottom would have made a fantastic poster.

Dr. Rocketscience
Dr. Rocketscience
reply to  LaSargenta
Wed, Mar 12, 2014 4:35am

i was thinking the same thing. If I had any Photoshop skillz – and, y’know, a copy of Photoshop from the 21st century – I’d take that image on the bottom and swap it into the poster on the right.

rosterri
rosterri
Tue, Mar 11, 2014 9:06pm

I’d rather not see the tighty whiteys.

MaryAnn Johanson
reply to  rosterri
Tue, Mar 11, 2014 9:08pm

But a woman wearing just as little is okay? Why the one and not the other?

None
None
reply to  MaryAnn Johanson
Tue, Mar 11, 2014 9:15pm

Because you don’t see her camelTOE the way you see his camelBALLS. Women are still given a sense of modesty (her back is turned to not show genital definition) but no sense of modesty for men (frontal with plenty of genital definition).

MaryAnn Johanson
reply to  None
Tue, Mar 11, 2014 10:30pm

Are you rosterri? Cuz I was asking rosterri.

And I’m not getting drawn into a discussion about the supposedly criminal lack of cameras up vulvas in movies.

rosterri
rosterri
reply to  MaryAnn Johanson
Wed, Mar 12, 2014 2:04am

It should be “equal opportunity” for sure. It was more of a joke about the underwear. My point was more with respect to the lack of sexiness of that particular image. They sex up the women, so why not the men? The other images you chose were probably appealing for both genders. That said, maybe there are some for whom tighty whiteys are very sexy. I’m just not one of them :-).

MaryAnn Johanson
reply to  rosterri
Wed, Mar 12, 2014 10:04am

No, I’m not either. But she wouldn’t be appealing, either, if she were slumped over and slurping a beer and wearing old, oversized, stretched-out underwear.

rosterri
rosterri
reply to  MaryAnn Johanson
Wed, Mar 12, 2014 10:14pm

Very true.

RogerBW
RogerBW
Tue, Mar 11, 2014 11:35pm

The job of the poster designer is not to tell people about the film, not to match it with particular viewers who are likely to enjoy it. As for the guy who cuts together the trailer, it’s just to get the ill-informed and easily-swayed (and really, anyone these days who sees a poster like those at the top and thinks a film’s worth seeing on that basis must count as both) to plunk down their money. Who cares if they enjoy it? Cash.

Bluejay
Bluejay
Wed, Mar 12, 2014 12:18pm

I like the bottom image. It reminds me of the Annie Leibovitz shot of John and Yoko, which is even more not-sexist, and is probably the most fantastic photo-portrait ever.

http://www.hautetalk.com/wp-content/uploads/2013/10/rolling-stone-john-lennon-and-yoko-Annie-Leibovitz.jpg