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film criticism by maryann johanson | since 1997

North American box office: audiences into ‘He’s Just Not That Into You’

Just a quick look at the numbers while I’m off on the other side of the Atlantic:

1. He’s Just Not That Into You: $27.8 million (NEW)
2. Taken: $20.5 million (2nd week; drops 17%)
3. Coraline: $16.8 million (NEW)
4. The Pink Panther 2: $11.6 million (NEW)
5. Paul Blart: Mall Cop: $10.9 million (4th week; drops 22%)

actual numbers, not estimates
I refuse to see the enormous take of He’s Just Not That Into You as a sign I must actually see the film. Maybe when it comes to DVD…

Again with the peoples drowning their sorrows at the movies. This was a huge weekend at the box office, with business up 38 percent over this time last year. And the holdover business is amazing: Taken drops only 17 percent. Paul Blart drops only 22 percent (and will pass $100 million this week — sheesh, who knew Kevin James was so enticing?).

Outside the top 5, Push debuted at No. 6 with only $10.1 million, which is kinda pathetic (not that the movie deserves better), and Slumdog Millionaire, at No. 7, dropped only 6 percent and added another $7.1 million to its coffers — it’s now made more than $77 million in North America. All the other Oscar contenders are dropping fast, but this little-movie-that-could is hanging strong.

[numbers via Box Office Mojo]

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