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cultural vandal | by maryann johanson

North American box office: Hannah Montana beats up Vin Diesel

Oh, the burn:

1. Hannah Montana: The Movie: $32.3 million (NEW)
2. Fast & Furious: $27.2 million (2nd week; drops 62%)
3. Monsters vs. Aliens: $21.8 million (3rd week; drops 33%)
4. Observe and Report: $11 million (NEW)
5. Knowing: $6.4 million (4th week; drops 21%)

actual numbers, not estimates
Never underestimate the breathtaking power of teenage girls. Hannah Montana defied most expectations to roundly trounce Fast & Furious, which had generally been awarded the weekend even before Hannah opened. Instead, F&F plunged 62 percent in its second week — not good at all; it means everyone said what I did, which is that the movie wasn’t worth seeing after that initial opening sequence, which is spectacular.

What did girls do? They gave us the second biggest Easter debut ever in Hannah, and the boys and girls combined — with the top three movies all doing more than $20 million in sales — to score the second busiest April weekend ever… after last weekend. Overall business was up 40 percent over this time last year. Whee! Peoples is goin’ to the movies…

Even Miley Cyrus, though, could not beat out either the awesomeness of the moon or that of heavy metal: Hannah Montana came in only at No. 3 when you look at per-screen averages, losing out to an IMAX space documentary (and one that’s been available on DVD for ages) and a non-IMAX documentary about heavy metal musicians who refuse to go softly into that good night:

1. Magnificent Desolation: $15,845 (on each of 4 screens)
2. Anvil! The Story of Anvil: $11,550 (3 screens)
3. Hannah Montana: $10,367 (3,118 venues)

Suck on that, Hannah.

[numbers via Box Office Mojo]



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