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maryann johanson | #BlackLivesMatter

retro ad: 1980s Lots-o’-Huggin’ Bear commercial

In keeping with this week’s web-video-of-the-day theme, this isn’t an old 80s TV ad — though it’s a convincing fake — but a bit of viral marketing for Toy Story 3. Lotso is, of course, a creation of the Pixar team, as Woody and Buzz are, and not a real toy. But work like this adds to the sense of plausibility. Don’t you kinda sorta remember your little sister or cousin having a Lots-o’-Huggin’ Bear?

There’s a fake 80s Japanese version, too:

It’s the VHS glitches that sell it. Very clever use of viral video.

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