trailer break: ‘Alice in Wonderland’

Take a break from work: watch a trailer…

So, I’ve generally been unable to post trailers for Disney movies because they always have embedding disabled (I’ve written before about the mysteriousness of studios refusing to let Web site owners give them free advertising.) Which is why I hadn’t posted a trailer yet for Alice in Wonderland.

But just for fun, I figured I’d search YouTube once again to see if Disney had changed its policy on trailers. And guess what? The “Disney so totally Does Not Get the Internet” mystery deepens! As has been usual, the official North American trailer posted to the official Disney YouTube channel for U.S. distribution has had embedding disabled. But flip on over to the official U.K. Disney channel for U.K. distribution, and — unbelievably! — embedding of trailers for Disney movies has not been disabled.

Good thing no one gets the Internet outside the U.K.


I love the queens’ armies, and Alice in armor. Very cool! And very cool to have a female protagonist. Do you think this fact — oh noes! the story is about a girl! — will put off all those fanboys… you know, the ones who aren’t supposed to want to consume a story about a girl (even though girls are, we’re told, happy to consume stories about boys… like we have any other option most of the time if we want to see a kickass movie)? I’m guessing not.

This looks like stuff Tim Burton burrowed from his own Sleepy Hollow:

Including the manic Johnny Depp. Tee-hee!

Alice in Wonderland opens in the U.S., Canada, and the U.K. on March 5.

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Wed, Feb 10, 2010 1:26pm

I dearly hope that the film will overcome the expectations set by this trailer. It all just feels so . . . familiar. Everybody’s well within his/her comfort zone. Tim Burton’s tone and art direction are very Tim Burtony, Johnny Depp and Helena B-C are reliably eccentric, the “return to the magical land to find it taken over by evil forces” plot is well-trod, and then there’s the battle royale between huge CG armies.

I don’t doubt that everyone brought their “A” game to this project. I just hope this is a case of the marketing department being unimaginative, and that there are real surprises in store.

Wed, Feb 10, 2010 4:09pm

As an avid fan of Lewis Carroll, I’m a bit concerned that the tone of the piece seems to be much more Burton than Carroll. Not that a director shouldn’t insert his own style to a film, but in his recent attempts to adapt others’ work–Charlie and the Chocolate Factory, Sweeney Todd–I feel like Burton often sidesteps capturing the author’s intention all together and that his interests often clash rather noticeably with that of the original authors’. I feel like Alice should be first and foremost about nonsense. There is certainly some darkness to it, but not the Goth freak weirdness Burton specializes in, and which is evidenced here by the acid-tastic Mad Hatter. I’m also not digging the whole battle-for-Wonderland motif. This is Alice in Wonderland, not a fantasy epic. I’m fully prepared to be surprised, but given past evidence, I don’t think Burton’s been living up to his talent for a long time now.

Wed, Feb 10, 2010 5:00pm

Rob, this is Burton’s “sequel” to the original Alice in Wonderland story, so I think this will be more Burton than Carroll.

Wed, Feb 10, 2010 7:00pm

Could be good, but I’m more interested in Burton’s take on Dark Shadows, Sandman and Emily the Strange in 2011, 2012 and 2013 respectively.

Wed, Feb 10, 2010 7:02pm

Hot Topic: The Movie, of course, is still in search of a decent script.

Wed, Feb 10, 2010 7:05pm

I shouldn’t complain, really. When Burton goes outside his wheelhouse, we get gems like Planet of the Apes. So, okay, bring on the dark H.R. Pufnstuff.

Sorry about the chain post. :)

Wed, Feb 10, 2010 9:01pm

@Bongwater: Wait, Tim Burton is directing Sandman?! Has this been confirmed? That could be very, very good. Depp has to be Morpheus, naturally. (At least IMO.)

Wed, Feb 10, 2010 9:08pm

I’d love to see some confirmation of that too, Bluejay. IMDB has nothing about Sandman, and under Neil’s page the only thing even remotely related is Death: The High Cost Of Living, and details are only available on THAT if you’re a member of IMDBPro.

Wed, Feb 10, 2010 11:01pm

What, nobody was going to call me on H.R. Pufnstuff? :D

Thu, Feb 11, 2010 12:17am

I thought I saw that Matthew Vaughn wants to do the Sandman movie? I haven’t seen anything about Burton directing it recently. I think the movie is stuck in development.

Thu, Feb 11, 2010 3:50am

Bongwater: How dare you call Burton’s style “H. R. Pufnstuff”?!?

Considering the movie and the point MaryAnn raises, I think it is a bit too forced PC to insert a female protagonist into a classic story, like this one. Still, Burton might pull it off, being a man.